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HanesBrands is a socially responsible leading marketer of everyday basic apparel in the Americas, Europe, Australia and Asia-Pacific. The company’s strong brands include Hanes, Champion, Playtex, DIM, Bali, Maidenform, Bonds, JMS/Just My Size, Nur Die/Nur Der, Lovable, Bras N Things, Berlei and Gear for Sports.

The company sells T-shirts, socks, bras, panties, shapewear, men’s underwear, children’s underwear, socks, hosiery, and activewear produced in the company’s low-cost global supply chain. HanesBrands products are sold everywhere consumers shop: at mass-merchandise, mid-tier, department-store, college bookstores, dollar-stores, food and drug, and club-store retailers, as well as directly to consumers via the Internet and nearly 1,000 company-owned retail stores worldwide.


Unlike most apparel companies, HanesBrands owns the majority of its worldwide manufacturing facilities, producing approximately 80 percent of the apparel it sells.

HanesBrands takes pride in its strong reputation for ethical business practices. The company is the only apparel producer to ever be honored for its workplace practices in Central America and the Caribbean by the Great Place to Work Institute and has been named Forbes Best Large Employer. The company is an 11-time honoree of the U.S. Environmental Protection Agency Energy Star.

Key Facts
  • Net Sales (2020): $6.7 billion (No. 432 on Fortune 500 List)
  • Approximately 61,000 employees in more than 40 countries
  • Headquarters: Winston-Salem, North Carolina, U.S.
  • Publicly traded on the New York Stock Exchange as “HBI”
  • Chief Executive Officer: Stephen B. Bratspies
  • Corporate website: www.Hanes.com/corporate
  • Corporate Social Responsibility website: www.HBISustains.com

Full Potential

The company’s Full Potential plan is an ambitious strategy put in place to help HanesBrands reach its mission of becoming the most admired, consumer-centric everyday apparel company in the world.

To achieve this goal, the Full Potential plan identifies 20 strategic initiatives in which the company has set focus on four key pillars to drive growth and enhance long-term profitability:

  • grow the Champion brand globally
  • drive growth in Innerwear with brands and products that appeal to younger consumers
  • build e-commerce excellence across channels
  • streamline global portfolio

    World-Class Supply Chain

    • By owning the majority of its supply chain, the company enjoys a competitive advantage in terms of cost, scale, flexibility and compliance with best-in-class management practices.
    • The company operates a balanced supply chain across hemispheres, including fabric production, cut parts and sewing.
      • Americas/Caribbean
        • Dominican Republic, El Salvador and Honduras: underwear, intimates, socks, hosiery and activewear.
      • Asia
        • Indonesia, Philippines, Thailand and Vietnam: underwear and intimates.
      • Europe/Africa
        • France, Germany, South Africa and Romania: socks, hosiery and intimates.
      • United States: socks, hosiery and specialty fabrics.


    HanesBrands has made seven acquisitions of commercial apparel companies since 2010.

    • 2010 – Acquired Gear for Sports, a leading producer and seller of licensed logo apparel in collegiate bookstores in the U.S.
    • 2013 – Acquired Maidenform Brands, a leading seller of bras, shapewear and panties.
    • 2014 – Acquired DBApparel (Hanes Europe Innerwear), a leading seller of bras, hosiery and underwear under brands, including DIM, Abanderado, Nur Die/Nur Der, Playtex and Wonderbra.
    • 2015 – Acquired Knights Apparel, a leading seller of licensed collegiate logo apparel in the mass - retail channel.
    • 2016 – Acquired Pacific Brands (Hanes Australasia), a leading marketer of bras, panties, underwear, babywear, and socks in Australia, New Zealand, and elsewhere, under a portfolio of leading brands, including Bonds, Berlei and Sheridan.
    • 2016 – Acquired Champion Europe, which owns the trademark for the Champion brand in Europe, Middle East and Africa.
    • 2016 – Acquired GTM Sportswear, a leading seller in custom decorated teamwear and fanwear in the high school channel.
    • 2017 – Acquired Alternative Apparel, a better basics lifestyle brand that sells T-shirts, fleece and
      other tops and bottoms.
    • 2018 – Bras N Things, a leading seller of proprietary bras, panties and lingerie sets in Australia
      online and through retail stores. Also operates stores in New Zealand and South Africa.


    Hanes is America’s No. 1 apparel brand, found in 8 out of 10 American households, and is sold internationally including in Canada, Mexico, Japan and Philippines. Hanes gave birth to the great American T-shirt. Other products include men’s underwear, kids’ underwear, bras, panties, socks, T-shirts, fleece and sheer hosiery. Innovations include Tagless, ComfortBlend, X-Temp, Fresh IQ and ComfortFlex Fit. www.hanes.com


    Champion offers authentic, high-quality athletic apparel around the globe, including North America, Europe, Japan and Australia. The brand is the originator, innovator and market leader in sports bras. In addition to sports bras, Champion offers high-performance T-shirts, tanks, shorts, pants, hooded sweatshirts, team uniforms, socks, underwear and accessories. www.championusa.com


    DIM is a leader in intimates, hosiery, and men’s underwear available in 40 countries. Founded in 1958, this leading brand of women’s intimates and hosiery and men’s underwear in France. www.dim.fr


    An intimate apparel leader since 1921, Maidenform offers comfortable, stylish and innovative bras, panties and shapewear to women with an active lifestyle, a sense of style, and an appreciation for the way they look.


    Bali is the No. 1 department store bra brand in the United States and also sells panties and shapewear. Bali and Playtex brands, now use four or five Smart Size seamless bra sizes to replace up to 16 traditional sizes. https://www.onehanesplace.com/comfortrevolution


    The iconic Playtex brand is America’s No. 1 plus/full-figure bra brand. www.playtexfits.com


    Leading hosiery brand, offering high quality, great fitting sheer hosiery and supportive shapewear. www.leggs.com


    Just My Size
    Plus-size apparel available at Walmart, HanesBrands outlet stores and websites. JMS, Bali and Playtex innovation includes ComfortFlex Fit bras with Smart Size technology that replaces the need for complex cup-and-band sizing. www.justmysize.com


    Founded in Canada in 1939, Wonderbra is Canada’s largest bra brand and leading seller of push-up styles in the United Kingdom, Europe and South Korea. www.wonderbra.ca


    An iconic century-old brand, Bonds holds the No. 1 market share for men’s, women’s, and children’s underwear, babywear and socks in Australia. Bonds is also a leading seller in bras, activewear T-shirts and fleece. www.bonds.com.au

    Nur Die/Nur Der
    Founded in 1963, Nur Die/Nur Der is the largest seller of hosiery in Germany and a leading seller of socks and underwear. www.nurdie.de and www.nurder.de


    Is a leading seller of women’s intimate apparel in Italy. www.lovable.it


    Is the largest selling men’s underwear brand in Spain. www.abanderado.es


    Bras N Things
    A leading seller of proprietary bras, panties and lingerie sets in Australia online and through retail stores. Also operates stores in New Zealand and South Africa. www.brasnthings.com


    • HanesBrands

      1000 E. Hanes Mill Road

      Winston-Salem, NC 27105

      (336) 519-8080

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