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News Releases

 
  • Tuesday, January 7, 2020 11:00 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Today, Hanes launches “Model Citizen,” a campaign that challenges the men’s underwear status quo by showing real guys, with real bodies, and pushes back on the flashy “flexes” that flood the Instagram feeds of young people today. Rather than highlighting guys who have washboard abs or flashy material markers of success, the Hanes Model Citizens are men who have carved their own paths, built careers rooted in...READ MORE
  • Wednesday, December 18, 2019 10:23 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Bali, the leading national intimate apparel brand in department stores, has introduced Comfort Revolution EasyLite panties and shapewear to complement one of its best-selling bra style introductions in a decade. Designed with HanesBrands’ innovative SmoothTec fabric technology, the collection offers ultra-thin fabric that makes the garments virtually invisible under clothing and delivers 360-degree stretch and recovery that allow garments to flex to fit...READ MORE
  • Thursday, December 12, 2019 10:04 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Whether on field or online, HanesBrands believes every high school athlete has the heart of a champion. And as the esports season officially kicks off in high schools across the country, the company’s Champion brand will be supporting the sport’s diverse and growing number of participants. Champion is the uniform and fanwear provider of PlayVS, the official platform for high school esports competition. The inclusive nature of esports aligns closely with...READ MORE
  • Friday, November 22, 2019 8:57 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Small gifts often have the most meaning. For the millions of people living homeless, a clean pair of socks is often described as “the gift of humanity.” Hanes, America’s No. 1 basic apparel, underwear and sock brand, is partnering with organizations fighting homelessness nationwide to deliver comfort to those who need it most through the Hanes National Sock Drive. The brand is marking 10 years of helping provide care and compassion during this year’s...READ MORE
  • Tuesday, October 8, 2019 1:01 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes believes that everyone who works and plays hard deserves support. The brand has launched the Active Comfort Tank as part its Tec ComfortGear Collection. The high-performance sleeveless shirt incorporates lightweight, breathable yarns and an innovative knitting technique that combine to provide bi-directional comfort compression and all-over stretch to fight fatigue. Mesh in targeted areas adds ventilation, a longer back ensures the tank stays...READ MORE
  • Tuesday, October 1, 2019 2:00 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Some are survivors, some are warriors. Others are preventers, still others are supporters. But all eight of the HanesBrands employees “facing” breast cancer in the company’s national, in-store awareness campaign have been touched by the disease. More than 200 of the company’s retail stores in the United States and Puerto Rico, which operate under the HanesBrands, Hanes, Maidenform and L’eggs-Hanes-Bali-Playtex nameplates, today launched the campaign...READ MORE
  • Thursday, September 19, 2019 11:05 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Ready to celebrate fall? L’eggs, Hanes® Hosiery and the American Business Women’s Association are kicking off the party early. Sept. 22 marks the third-annual National Legwear Day, when L’eggs and Hanes Hosiery are honoring the essential leg looks of fall, including tights, sheers, socks, leggings and more, and wishing L’eggs a happy 50th birthday. As part of the festivities, L’eggs is partnering with the American Business Women’s Association, which is...READ MORE
  • Thursday, August 22, 2019 9:00 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Champion Athleticwear, makers of authentic athletic apparel since 1919, is further expanding its retail presence with its first store in Las Vegas and its sixth U.S. retail specialty store overall, complementing other locations in New York, Los Angeles, Philadelphia, Boston and Chicago. The official grand opening of the new location at 3200 South Las Vegas Boulevard will take place on Saturday, August 24, giving shoppers, locals and tourists the chance to...READ MORE
  • Wednesday, August 7, 2019 10:35 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes is making the world a more comfortable place for every body. The brand has launched its new “Every Bod” campaign featuring men of all types – from gym-sculpted to sofa surfers – all happy in their Hanes Comfort FlexFit boxer briefs in a range of new colors and celebrating who they are. Created in partnership with The Martin Agency, the campaign will run both 15- and 30-second spots across specific network and cable channels, online video and is...READ MORE
  • Tuesday, June 25, 2019 12:50 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--HanesBrands, which owns Hanes apparel and Champion athleticwear, and the Pac-12 are teaming up to care for those living homeless in Seattle during the athletic association’s Sustainability Conference, being held June 25-26 at the University of Washington. HanesBrands is today sponsoring a three-hour event that will help educate participants about homelessness in America and give them an opportunity to engage with and bring comfort to part of the local...READ MORE
  • Thursday, March 28, 2019 10:53 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--After a thorough analysis of its licensed apparel program and review of opportunities to best serve its fans and consumers, the University of North Carolina at Chapel Hill has selected Hanesbrands Inc. as the University’s primary licensee for apparel products. The new agreement, which was executed in collaboration with its exclusive trademark licensing agent, IMG College Licensing, covers UNC-branded men’s, women’s...READ MORE
  • Friday, March 22, 2019 9:43 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Champion Athleticwear, makers of authentic athletic apparel since 1919, continues its strong retail expansion with its first store in Philadelphia and its fifth U.S. specialty retail store with other locations in Los Angeles, New York, Boston and Chicago. The official grand opening of the new store on 1507 Walnut Street will take place on Saturday, March 23, giving the Philadelphia community access to the iconic...READ MORE
  • Thursday, March 21, 2019 1:39 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--There’s nothing like the magic of a March Madness buzzer beater. For global apparel leader HanesBrands (NYSE: HBI), beating the shot clock has been a March tradition for more than 20 years. HanesBrands, a socially responsible leading marketer of everyday basic apparel, again will design, print and ship more than a half a million units of clothing – with as little as 48-hour notice – throughout the...READ MORE
  • Tuesday, March 12, 2019 10:05 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 apparel brand, is bringing its trademark level of comfort and innovation to the newest and smallest members of our country’s families. Hanes Ultimate Baby line’s Flexy and Zippin collections offer adjustable cuffs, enhanced flexible fabrics, expandable necks and protective zip covers that provide comfort for baby and ease for parents. Because tops, bottoms, onesies, hoodies, polos...READ MORE
  • Monday, March 11, 2019 10:01 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Michael Jordan and Hanes? Nothing else feels so right – for three decades. It all started in 1989. Jordan scored the 10,000th point in his basketball career and hit “The Shot,” one of the most dramatic NBA playoff-series winning buzzer beaters in the history of the sport. It was also the year that Jordan and Hanes first teamed up and told consumers that, “Nothing else feels so right.”...READ MORE
  • Monday, March 4, 2019 9:59 am EST
    ATLANTA--(BUSINESS WIRE)--University of Cincinnati, in collaboration with its exclusive trademark licensing agent, IMG College Licensing, today announced an agreement with Hanesbrands Inc. to serve as the University’s primary licensee for apparel products. The new deal covers Cincinnati-branded men’s, women’s, youth, and infant/toddler apparel across all retail channels, and ensures the University has greater control over the supply chain along with stability in licensing...READ MORE
  • Tuesday, February 12, 2019 10:43 am EST
    NEW YORK, Feb. 12, 2019 – Ahead of the 2019 NBA 2K League Draft, which will be held Tuesday, March 5 at Barclays Center in Brooklyn, N.Y., the NBA 2K League announced today a multiyear partnership with Champion Athleticwear to serve as the league’s official outfitter. Champion will provide the NBA 2K League’s 21 teams with game uniforms as well as warmup, travel and practice apparel. In-game avatars will also be outfitted in Champion-branded uniforms. Throughout the season,...READ MORE
  • Tuesday, January 29, 2019 9:00 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Champion®, the global athleticwear icon, is celebrating a century of teamwork with the launch of its centennial anniversary campaign – “100 Years for the Team” – that will explore what it means to be a team in 2019 from the perspective of participating teams, clubs, squads and crews across the world. From its humble Rochester, N.Y. beginnings in 1919 as Knickerbocker Knitting Mills to its position today as one of the largest and fastest...READ MORE
  • Monday, November 19, 2018 9:49 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Simple things can bring great comfort to those living without shelter. That is why America’s No. 1 basic apparel, underwear and sock brand is donating 225,000 pairs of socks to organizations fighting homelessness across the United States in its ninth year of sponsoring the Hanes National Sock Drive. Hanes is continuing to partner with national agencies, including The Salvation Army, Invisible...READ MORE
  • Friday, November 16, 2018 9:00 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Champion Athleticwear, makers of authentic athletic apparel since 1919, is continuing to expand its retail footprint with its first location in Boston and its fourth U.S. retail specialty store overall. The grand opening and unveiling of the new location at 333 Newbury Street will take place on Saturday, November 17 to the delight of locals and shoppers. The newest Champion store is located on Newbury Street in Boston’s renowned eight-...READ MORE
contacts
  • HanesBrands

    1000 E. Hanes Mill Road

    Winston-Salem, NC 27105

    (336) 519-8080

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HanesBrands is an Energy Star partner and the only apparel company to earn sustained excellence honors.