News Releases

  • Monday, November 19, 2018 9:49 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Simple things can bring great comfort to those living without shelter. That is why America’s No. 1 basic apparel, underwear and sock brand is donating 225,000 pairs of socks to organizations fighting homelessness across the United States in its ninth year of sponsoring the Hanes National Sock Drive. Hanes is continuing to partner with national agencies, including The Salvation Army, Invisible...READ MORE
  • Tuesday, November 13, 2018 2:41 pm EST
    (ATLANTA, Nov. 13, 2018) – The world famous Harlem Globetrotters and Champion Athleticwear today announced a landmark global partnership that will make Champion the official uniform and apparel provider of the Globetrotters, and will include a new, reimagined Globetrotters uniform beginning with the tip-off of the team’s 2018-19 Fan Powered Tour of North America this month. As part of the new, multiyear partnership, Champion will outfit the Globetrotters with all on-court and...READ MORE
  • Thursday, September 20, 2018 1:40 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Champion Athleticwear, makers of authentic athletic apparel since 1919, is continuing to expand its retail footprint with its first store in Chicago and its third in the U.S. overall. The grand opening at 1520 North Milwaukee Avenue took place over the weekend on Saturday, September 15. The Champion store is located in Chicago’s Wicker Park neighborhood, the city’s creative epicenter and a diverse area...READ MORE
  • Tuesday, September 18, 2018 11:46 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes Hosiery, the No. 1 seller of women’s sheer hosiery in the United States, wants everyone to take their style to new “tights” on Sept. 22 during the second annual National Legwear Day. Hanes Hosiery is part of HanesBrands, a leading global manufacturer of legwear. The company founded and launched National Legwear Day, officially sanctioned by the National Day Calendar, in 2017 to celebrate one of...READ MORE
  • Thursday, August 9, 2018 11:17 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--HanesBrands, a socially responsible manufacturer and marketer of leading everyday basic apparel, has introduced its first line of Hanes women’s apparel and a unisex collection from Alternative in collaboration with the National Park Foundation. HanesBrands and the NPF, the official nonprofit partner of the National Park Service, launched a five-year partnership in April 2018 to encourage awareness, exploration and conservation of...READ MORE
  • Wednesday, April 25, 2018 9:51 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--America’s national parks come in all shapes and sizes. And now, an exclusive new collection of apparel celebrating the magnificence of America’s natural, cultural and historic treasures does too. To celebrate National Park Week, HanesBrands and the National Park Foundation (NPF) have launched the inaugural designs in a first-of-its-kind apparel collection, initially available online at hanes.com/nationalparks. The Hanes...READ MORE
  • Thursday, April 12, 2018 12:46 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 underwear maker, is rallying guys across the country to #VouchForThePouch in support of Comfort Flex Fit boxer briefs – its largest underwear launch in four years. As part of a new social campaign, the brand is joining forces with food and wine connoisseur Antoni Porowski , athlete and football analyst Victor Cruz , and host and producer Nev Schulman , to share why they are vouching for the support...READ MORE
  • Friday, April 6, 2018 9:00 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Champion Athleticwear, makers of authentic athletic apparel since 1919, is bringing the brand to life in a unique and genuine way with its first U.S. store opening in Los Angeles, California, at 123 South La Brea Avenue. Opening its first American specialty retail location in one of the city’s top shopping destinations, Champion selected Los Angeles’ flourishing La Brea District to plant its retail flag in an area comprised of...READ MORE
  • Monday, March 12, 2018 11:26 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes is making its biggest underwear launch in four years with the introduction of premium Comfort Flex Fit men’s boxer briefs featuring a specially designed, anti-ouch pouch. Two years in the making, the all-new design’s innovative U-shaped pouch and advanced soft, breathable fabrics create superior comfort and fit in the waist, crotch and legs. Hanes Comfort Flex Fit boxer briefs have launched nationwide in all distribution...READ MORE
  • Monday, November 27, 2017 3:06 pm EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--L’eggs, the iconic hosiery brand, has partnered with Dress for Success to launch its new campaign, Walk Tall, on Giving Tuesday. The one-day global event builds on the energy of Black Friday and Cyber Monday to encourage consumers to give a gift to charitable organizations during the holiday season. The L’eggs Walk Tall campaign combines the brand’s heritage as a workwear staple with modern messaging to inspire women to support each...READ MORE
  • Monday, November 27, 2017 10:44 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--In honor of #GivingTuesday (Nov. 28), Hanes is providing some comfort to those without the comforts of home during the holiday season. America’s No. 1 apparel label has donated 225,000 pairs of socks and 18,000 pairs of underwear to organizations fighting homelessness across the United States as part of its eighth national sock drive. Since the program began in 2009, the brand has provided more than 2 million pairs of socks to...READ MORE
  • Thursday, September 21, 2017 1:29 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--To ring in the first day of fall on Sept. 22, HanesBrands wants you to show a little leg. The leading global manufacturer of legwear founded and is launching National Legwear Day, officially sanctioned by the National Day Calendar, to celebrate one of the season’s top fashion staples – and the company wants legwear lovers to join the festivities. HanesBrands is honoring this occasion by: Paying...READ MORE
  • Tuesday, September 19, 2017 9:08 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes Hosiery, America’s #1 hosiery brand(1), is introducing a revolutionary new concept in perfect-match sheer hosiery - Perfect Nudes™. The collection, launching at Macy’s, Kohl’s, Dillard’s, Amazon and other department stores, comes in three modern styles and is offered in six perfect-match natural skintone shades to create a Foundation Finish for Your Legs™. The core hosiery shade of black, suitable for all skintones, is also offered. All...READ MORE
  • Monday, September 11, 2017 5:02 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 apparel brand, has launched a social media challenge for fans to see if they are cool enough to hang with Michael Jordan. The “Chill Like MJ” interactive fan experience on social media leads to a sweepstakes entry for a chance to win an all-expenses paid trip to North Carolina to chill with the longtime brand spokesperson and six-time NBA champion. The winner will spend a day on the golf course, enjoy...READ MORE
  • Thursday, August 17, 2017 10:23 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Playtex® intimate apparel, one of America’s most iconic brands, has launched a new campaign, #PlaytexPositivity, to coincide with the brand’s all-new collection, Playtex Love My Curves™, with bras designed for women up to 40G, and its first-ever panty collection, up to size 3XL. A modern twist on the Playtex brand’s 85-year commitment to supporting women, #PlaytexPositivity will encourage others to spread positivity by complimenting or lifting another woman up...READ MORE
  • Thursday, August 17, 2017 9:00 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Body positive women, led by vocal millennials, are prompting HanesBrands (NYSE: HBI) to change how it meets the needs of the full-figure/plus-size consumer. For starters, millennials and other body positive women of all ages prefer the term “curvy” to describe themselves and the apparel they wear. Curvy women, nearly a third of the intimate apparel industry, are also demanding intimate apparel products designed and made specifically for their body types without compromising the...READ MORE
  • Wednesday, January 11, 2017 4:07 pm EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Maidenform, the iconic intimate apparel brand, is introducing its first collection of sports bras with the launch of Maidenform Sport, available at Kohl’s. The new collection includes four performance bras designed with Maidenform brand’s signature shaping support, as well as one-size-fits-all microfiber thong and bikini silhouettes. Each of these styles are made to flatter every woman’s shape by providing the perfect combination of versatility and support. Modeled off of...READ MORE
  • Monday, November 28, 2016 3:53 pm EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--It has been said that we rise by lifting others, and Hanes, America’s No. 1 apparel label and flagship brand of HanesBrands, is encouraging all Americans to support the homeless by participating in its national sock drive during the holiday season. Hanes today announced that it will donate 200,000 pairs of socks to The Salvation Army and is expanding this year’s effort by coordinating the collection of new socks at 160 HanesBrands Outlet stores across the country. “Walking...READ MORE
  • Monday, November 7, 2016 8:00 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 apparel label and flagship brand of HanesBrands (NYSE: HBI), is launching FreshIQTM Advanced Odor Protection Technology across its line of men’s underwear, socks, T-shirts and fleece products. Hanes FreshIQ underwear and socks, which offer antimicrobial protection, for men are available at major retailers and directly to consumers through the brand’s website and in owned stores. Additional products will be introduced through fall of 2017. Marketing...READ MORE
  • Tuesday, October 4, 2016 10:13 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Micaela Erlanger, one of the fashion industry’s most influential celebrity stylists, will be an ambassador and spokesperson for the Maidenform brand this fall. Erlanger will act as a guide to the Maidenform customer, offering expert tips, product picks and styling insight via the leading intimate-apparel brand’s website and social media platforms. “I am thrilled to announce my brand ambassadorship with Maidenform,” said Erlanger. “As a stylist, and as a woman, I...READ MORE
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    Winston-Salem, NC 27105

    (336) 519-8080

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HanesBrands is an Energy Star partner and the only apparel company to earn sustained excellence honors.