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News Releases

 
  • Friday, March 22, 2019 9:43 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Champion Athleticwear, makers of authentic athletic apparel since 1919, continues its strong retail expansion with its first store in Philadelphia and its fifth U.S. specialty retail store with other locations in Los Angeles, New York, Boston and Chicago. The official grand opening of the new store on 1507 Walnut Street will take place on Saturday, March 23, giving the Philadelphia community access to the iconic brand in this premiere retail...READ MORE
  • Thursday, March 21, 2019 1:39 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--There’s nothing like the magic of a March Madness buzzer beater. For global apparel leader HanesBrands (NYSE: HBI), beating the shot clock has been a March tradition for more than 20 years. HanesBrands, a socially responsible leading marketer of everyday basic apparel, again will design, print and ship more than a half a million units of clothing – with as little as 48-hour notice – throughout the duration of this year’s NCAA...READ MORE
  • Tuesday, March 12, 2019 10:05 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 apparel brand, is bringing its trademark level of comfort and innovation to the newest and smallest members of our country’s families. Hanes Ultimate Baby line’s Flexy and Zippin collections offer adjustable cuffs, enhanced flexible fabrics, expandable necks and protective zip covers that provide comfort for baby and ease for parents. Because tops, bottoms, onesies, hoodies, polos...READ MORE
  • Monday, March 11, 2019 10:01 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Michael Jordan and Hanes? Nothing else feels so right – for three decades. It all started in 1989. Jordan scored the 10,000th point in his basketball career and hit “The Shot,” one of the most dramatic NBA playoff-series winning buzzer beaters in the history of the sport. It was also the year that Jordan and Hanes first teamed up and told consumers that, “Nothing else feels so right.”...READ MORE
  • Monday, March 4, 2019 9:59 am EST
    ATLANTA--(BUSINESS WIRE)--University of Cincinnati, in collaboration with its exclusive trademark licensing agent, IMG College Licensing, today announced an agreement with Hanesbrands Inc. to serve as the University’s primary licensee for apparel products. The new deal covers Cincinnati-branded men’s, women’s, youth, and infant/toddler apparel across all retail channels, and ensures the University has greater control over the supply chain along with stability in licensing...READ MORE
  • Tuesday, February 12, 2019 10:43 am EST
    NEW YORK, Feb. 12, 2019 – Ahead of the 2019 NBA 2K League Draft, which will be held Tuesday, March 5 at Barclays Center in Brooklyn, N.Y., the NBA 2K League announced today a multiyear partnership with Champion Athleticwear to serve as the league’s official outfitter. Champion will provide the NBA 2K League’s 21 teams with game uniforms as well as warmup, travel and practice apparel. In-game avatars will also be outfitted in Champion-branded uniforms. Throughout the season,...READ MORE
  • Tuesday, January 29, 2019 9:00 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Champion®, the global athleticwear icon, is celebrating a century of teamwork with the launch of its centennial anniversary campaign – “100 Years for the Team” – that will explore what it means to be a team in 2019 from the perspective of participating teams, clubs, squads and crews across the world. From its humble Rochester, N.Y. beginnings in 1919 as Knickerbocker Knitting Mills to its position today as one of the largest and fastest...READ MORE
  • Monday, November 19, 2018 9:49 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Simple things can bring great comfort to those living without shelter. That is why America’s No. 1 basic apparel, underwear and sock brand is donating 225,000 pairs of socks to organizations fighting homelessness across the United States in its ninth year of sponsoring the Hanes National Sock Drive. Hanes is continuing to partner with national agencies, including The Salvation Army, Invisible People and Covenant House, while...READ MORE
  • Friday, November 16, 2018 9:00 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Champion Athleticwear, makers of authentic athletic apparel since 1919, is continuing to expand its retail footprint with its first location in Boston and its fourth U.S. retail specialty store overall. The grand opening and unveiling of the new location at 333 Newbury Street will take place on Saturday, November 17 to the delight of locals and shoppers. The newest Champion store is located on Newbury Street in Boston’s renowned eight-...READ MORE
  • Tuesday, November 13, 2018 2:41 pm EST
    (ATLANTA, Nov. 13, 2018) – The world famous Harlem Globetrotters and Champion Athleticwear today announced a landmark global partnership that will make Champion the official uniform and apparel provider of the Globetrotters, and will include a new, reimagined Globetrotters uniform beginning with the tip-off of the team’s 2018-19 Fan Powered Tour of North America this month. As part of the new, multiyear partnership, Champion will outfit the Globetrotters with all on-court and...READ MORE
  • Thursday, September 20, 2018 1:40 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Champion Athleticwear, makers of authentic athletic apparel since 1919, is continuing to expand its retail footprint with its first store in Chicago and its third in the U.S. overall. The grand opening at 1520 North Milwaukee Avenue took place over the weekend on Saturday, September 15. The Champion store is located in Chicago’s Wicker Park neighborhood, the city’s creative epicenter and a diverse area...READ MORE
  • Tuesday, September 18, 2018 11:46 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes Hosiery, the No. 1 seller of women’s sheer hosiery in the United States, wants everyone to take their style to new “tights” on Sept. 22 during the second annual National Legwear Day. Hanes Hosiery is part of HanesBrands, a leading global manufacturer of legwear. The company founded and launched National Legwear Day, officially sanctioned by the National Day Calendar, in 2017 to celebrate one of the season’s top fashion staples...READ MORE
  • Wednesday, August 22, 2018 9:00 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Champion Athleticwear, makers of authentic athletic apparel since 1919, is continuing to expand its retail footprint with a second U.S. retail specialty store opening in New York City, at 434 Broadway. Originally founded in Rochester, N.Y., Champion selected Manhattan because of its global reputation as one of the world’s top shopping destinations. The SoHo neighborhood, in particular, embodies a sphere of significant influence within fashion...READ MORE
  • Thursday, August 9, 2018 11:17 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--HanesBrands, a socially responsible manufacturer and marketer of leading everyday basic apparel, has introduced its first line of Hanes women’s apparel and a unisex collection from Alternative in collaboration with the National Park Foundation. HanesBrands and the NPF, the official nonprofit partner of the National Park Service, launched a five-year partnership in April 2018 to encourage awareness, exploration and conservation of America’s...READ MORE
  • Wednesday, April 25, 2018 9:51 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--America’s national parks come in all shapes and sizes. And now, an exclusive new collection of apparel celebrating the magnificence of America’s natural, cultural and historic treasures does too. To celebrate National Park Week, HanesBrands and the National Park Foundation (NPF) have launched the inaugural designs in a first-of-its-kind apparel collection, initially available online at hanes.com/nationalparks. The Hanes short-...READ MORE
  • Thursday, April 12, 2018 12:46 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 underwear maker, is rallying guys across the country to #VouchForThePouch in support of Comfort Flex Fit boxer briefs – its largest underwear launch in four years. As part of a new social campaign, the brand is joining forces with food and wine connoisseur Antoni Porowski , athlete and football analyst Victor Cruz , and host and producer Nev Schulman , to share why they are vouching for the support and...READ MORE
  • Friday, April 6, 2018 9:00 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Champion Athleticwear, makers of authentic athletic apparel since 1919, is bringing the brand to life in a unique and genuine way with its first U.S. store opening in Los Angeles, California, at 123 South La Brea Avenue. Opening its first American specialty retail location in one of the city’s top shopping destinations, Champion selected Los Angeles’ flourishing La Brea District to plant its retail flag in an area comprised of dozens of...READ MORE
  • Monday, March 12, 2018 11:26 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes is making its biggest underwear launch in four years with the introduction of premium Comfort Flex Fit men’s boxer briefs featuring a specially designed, anti-ouch pouch. Two years in the making, the all-new design’s innovative U-shaped pouch and advanced soft, breathable fabrics create superior comfort and fit in the waist, crotch and legs. Hanes Comfort Flex Fit boxer briefs have launched nationwide in all distribution channels...READ MORE
  • Monday, November 27, 2017 3:06 pm EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--L’eggs, the iconic hosiery brand, has partnered with Dress for Success to launch its new campaign, Walk Tall, on Giving Tuesday. The one-day global event builds on the energy of Black Friday and Cyber Monday to encourage consumers to give a gift to charitable organizations during the holiday season. The L’eggs Walk Tall campaign combines the brand’s heritage as a workwear staple with modern messaging to inspire women to support each...READ MORE
  • Monday, November 27, 2017 10:44 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--In honor of #GivingTuesday (Nov. 28), Hanes is providing some comfort to those without the comforts of home during the holiday season. America’s No. 1 apparel label has donated 225,000 pairs of socks and 18,000 pairs of underwear to organizations fighting homelessness across the United States as part of its eighth national sock drive. Since the program began in 2009, the brand has provided more than 2 million pairs of socks to help...READ MORE
contacts
  • HanesBrands

    1000 E. Hanes Mill Road

    Winston-Salem, NC 27105

    (336) 519-8080

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HanesBrands is an Energy Star partner and the only apparel company to earn sustained excellence honors.