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News Releases

 
  • Tuesday, March 10, 2020 8:24 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--HanesBrands has introduced its popular C9 Champion performance athleticwear exclusively with Amazon Fashion worldwide as part of a multiyear agreement. C9 Champion, the value-priced product line of iconic Champion athleticwear, has more than 100 styles of its most popular men’s, women’s and children’s activewear, innerwear and accessories available on Amazon’s online store. Apparel products include performance activewear and workout wear, including...READ MORE
  • Wednesday, February 26, 2020 10:05 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--After a weekend of intense competition, a collegiate champion was crowned at the first-ever national analytics case competition held at Elon University. Villanova University topped 10 other teams to win the title and the first-place prize of $6,000. The Elon Center for Organizational Analytics partnered with HanesBrands, owner of Champion athleticwear, to host the Champion Analytics Case Competition. The winning team, led by Meredith Lockyer, director...READ MORE
  • Tuesday, February 11, 2020 8:02 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--L’eggs Hosiery is partnering with “Operation: Deploy Your Dress” to support women in the military, military spouses, and their families. Operation: Deploy Your Dress (ODYD) began as a kitchen conversation in Fort Bliss, Texas, in late 2015 between Army spouses about the expense of getting formalwear for military balls. The friends organized a dress swap among unit spouses. From there, the Operation: Deploy Your Dress founders built a nonprofit that...READ MORE
  • Thursday, February 6, 2020 10:39 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--HanesBrands is adding its successful DreamWire bra innovation into its third brand with the launch of Bali One Smooth U DreamWire collection that features no poke, no dig bra comfort. The introduction of the Bali One Smooth U DreamWire collection provides more coverage for full-figured women and uses DreamWire’s encased and cushioned underwire that lies flat against the body to provide comfortable support. “Two of the top consumer bra complaints are...READ MORE
  • Tuesday, January 7, 2020 11:00 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Today, Hanes launches “Model Citizen,” a campaign that challenges the men’s underwear status quo by showing real guys, with real bodies, and pushes back on the flashy “flexes” that flood the Instagram feeds of young people today. Rather than highlighting guys who have washboard abs or flashy material markers of success, the Hanes Model Citizens are men who have carved their own paths, built careers rooted in...READ MORE
  • Wednesday, December 18, 2019 10:23 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Bali, the leading national intimate apparel brand in department stores, has introduced Comfort Revolution EasyLite panties and shapewear to complement one of its best-selling bra style introductions in a decade. Designed with HanesBrands’ innovative SmoothTec fabric technology, the collection offers ultra-thin fabric that makes the garments virtually invisible under clothing and delivers 360-degree stretch and recovery that allow garments to flex to fit...READ MORE
  • Thursday, December 12, 2019 10:04 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Whether on field or online, HanesBrands believes every high school athlete has the heart of a champion. And as the esports season officially kicks off in high schools across the country, the company’s Champion brand will be supporting the sport’s diverse and growing number of participants. Champion is the uniform and fanwear provider of PlayVS, the official platform for high school esports competition. The inclusive nature of esports aligns closely with...READ MORE
  • Friday, November 22, 2019 8:57 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Small gifts often have the most meaning. For the millions of people living homeless, a clean pair of socks is often described as “the gift of humanity.” Hanes, America’s No. 1 basic apparel, underwear and sock brand, is partnering with organizations fighting homelessness nationwide to deliver comfort to those who need it most through the Hanes National Sock Drive. The brand is marking 10 years of helping provide care and compassion during this year’s...READ MORE
  • Tuesday, October 8, 2019 1:01 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes believes that everyone who works and plays hard deserves support. The brand has launched the Active Comfort Tank as part its Tec ComfortGear Collection. The high-performance sleeveless shirt incorporates lightweight, breathable yarns and an innovative knitting technique that combine to provide bi-directional comfort compression and all-over stretch to fight fatigue. Mesh in targeted areas adds ventilation, a longer back ensures the tank stays...READ MORE
  • Tuesday, October 1, 2019 2:00 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Some are survivors, some are warriors. Others are preventers, still others are supporters. But all eight of the HanesBrands employees “facing” breast cancer in the company’s national, in-store awareness campaign have been touched by the disease. More than 200 of the company’s retail stores in the United States and Puerto Rico, which operate under the HanesBrands, Hanes, Maidenform and L’eggs-Hanes-Bali-Playtex nameplates, today launched the campaign...READ MORE
  • Thursday, September 19, 2019 11:05 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Ready to celebrate fall? L’eggs, Hanes® Hosiery and the American Business Women’s Association are kicking off the party early. Sept. 22 marks the third-annual National Legwear Day, when L’eggs and Hanes Hosiery are honoring the essential leg looks of fall, including tights, sheers, socks, leggings and more, and wishing L’eggs a happy 50th birthday. As part of the festivities, L’eggs is partnering with the American Business Women’s Association, which is...READ MORE
  • Thursday, August 22, 2019 9:00 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Champion Athleticwear, makers of authentic athletic apparel since 1919, is further expanding its retail presence with its first store in Las Vegas and its sixth U.S. retail specialty store overall, complementing other locations in New York, Los Angeles, Philadelphia, Boston and Chicago. The official grand opening of the new location at 3200 South Las Vegas Boulevard will take place on Saturday, August 24, giving shoppers, locals and tourists the chance to...READ MORE
  • Wednesday, August 7, 2019 10:35 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes is making the world a more comfortable place for every body. The brand has launched its new “Every Bod” campaign featuring men of all types – from gym-sculpted to sofa surfers – all happy in their Hanes Comfort FlexFit boxer briefs in a range of new colors and celebrating who they are. Created in partnership with The Martin Agency, the campaign will run both 15- and 30-second spots across specific network and cable channels, online video and is...READ MORE
  • Tuesday, June 25, 2019 12:50 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--HanesBrands, which owns Hanes apparel and Champion athleticwear, and the Pac-12 are teaming up to care for those living homeless in Seattle during the athletic association’s Sustainability Conference, being held June 25-26 at the University of Washington. HanesBrands is today sponsoring a three-hour event that will help educate participants about homelessness in America and give them an opportunity to engage with and bring comfort to part of the local...READ MORE
  • Thursday, March 28, 2019 10:53 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--After a thorough analysis of its licensed apparel program and review of opportunities to best serve its fans and consumers, the University of North Carolina at Chapel Hill has selected Hanesbrands Inc. as the University’s primary licensee for apparel products. The new agreement, which was executed in collaboration with its exclusive trademark licensing agent, IMG College Licensing, covers UNC-branded men’s, women’s...READ MORE
  • Friday, March 22, 2019 9:43 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Champion Athleticwear, makers of authentic athletic apparel since 1919, continues its strong retail expansion with its first store in Philadelphia and its fifth U.S. specialty retail store with other locations in Los Angeles, New York, Boston and Chicago. The official grand opening of the new store on 1507 Walnut Street will take place on Saturday, March 23, giving the Philadelphia community access to the iconic...READ MORE
  • Thursday, March 21, 2019 1:39 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--There’s nothing like the magic of a March Madness buzzer beater. For global apparel leader HanesBrands (NYSE: HBI), beating the shot clock has been a March tradition for more than 20 years. HanesBrands, a socially responsible leading marketer of everyday basic apparel, again will design, print and ship more than a half a million units of clothing – with as little as 48-hour notice – throughout the...READ MORE
  • Tuesday, March 12, 2019 10:05 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 apparel brand, is bringing its trademark level of comfort and innovation to the newest and smallest members of our country’s families. Hanes Ultimate Baby line’s Flexy and Zippin collections offer adjustable cuffs, enhanced flexible fabrics, expandable necks and protective zip covers that provide comfort for baby and ease for parents. Because tops, bottoms, onesies, hoodies, polos...READ MORE
  • Monday, March 11, 2019 10:01 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Michael Jordan and Hanes? Nothing else feels so right – for three decades. It all started in 1989. Jordan scored the 10,000th point in his basketball career and hit “The Shot,” one of the most dramatic NBA playoff-series winning buzzer beaters in the history of the sport. It was also the year that Jordan and Hanes first teamed up and told consumers that, “Nothing else feels so right.”...READ MORE
  • Monday, March 4, 2019 9:59 am EST
    ATLANTA--(BUSINESS WIRE)--University of Cincinnati, in collaboration with its exclusive trademark licensing agent, IMG College Licensing, today announced an agreement with Hanesbrands Inc. to serve as the University’s primary licensee for apparel products. The new deal covers Cincinnati-branded men’s, women’s, youth, and infant/toddler apparel across all retail channels, and ensures the University has greater control over the supply chain along with stability in licensing...READ MORE
contacts
  • HanesBrands

    1000 E. Hanes Mill Road

    Winston-Salem, NC 27105

    (336) 519-8080

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HanesBrands is an Energy Star partner and the only apparel company to earn sustained excellence honors.