News Releases

  • Tuesday, February 11, 2020 8:02 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--L’eggs Hosiery is partnering with “Operation: Deploy Your Dress” to support women in the military, military spouses, and their families. Operation: Deploy Your Dress (ODYD) began as a kitchen conversation in Fort Bliss, Texas, in late 2015 between Army spouses about the expense of getting formalwear for military balls. The friends organized a dress swap among unit spouses. From there, the Operation: Deploy Your Dress founders built a nonprofit that...READ MORE
  • Thursday, February 6, 2020 10:39 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--HanesBrands is adding its successful DreamWire bra innovation into its third brand with the launch of Bali One Smooth U DreamWire collection that features no poke, no dig bra comfort. The introduction of the Bali One Smooth U DreamWire collection provides more coverage for full-figured women and uses DreamWire’s encased and cushioned underwire that lies flat against the body to provide comfortable support. “Two of the top consumer bra complaints are...READ MORE
  • Wednesday, December 18, 2019 10:23 am EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Bali, the leading national intimate apparel brand in department stores, has introduced Comfort Revolution EasyLite panties and shapewear to complement one of its best-selling bra style introductions in a decade. Designed with HanesBrands’ innovative SmoothTec fabric technology, the collection offers ultra-thin fabric that makes the garments virtually invisible under clothing and delivers 360-degree stretch and recovery that allow garments to flex to fit...READ MORE
  • Tuesday, October 1, 2019 2:00 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Some are survivors, some are warriors. Others are preventers, still others are supporters. But all eight of the HanesBrands employees “facing” breast cancer in the company’s national, in-store awareness campaign have been touched by the disease. More than 200 of the company’s retail stores in the United States and Puerto Rico, which operate under the HanesBrands, Hanes, Maidenform and L’eggs-Hanes-Bali-Playtex nameplates, today launched the campaign...READ MORE
  • Thursday, September 19, 2019 11:05 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Ready to celebrate fall? L’eggs, Hanes® Hosiery and the American Business Women’s Association are kicking off the party early. Sept. 22 marks the third-annual National Legwear Day, when L’eggs and Hanes Hosiery are honoring the essential leg looks of fall, including tights, sheers, socks, leggings and more, and wishing L’eggs a happy 50th birthday. As part of the festivities, L’eggs is partnering with the American Business Women’s Association, which is...READ MORE
  • Thursday, March 21, 2019 1:39 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--There’s nothing like the magic of a March Madness buzzer beater. For global apparel leader HanesBrands (NYSE: HBI), beating the shot clock has been a March tradition for more than 20 years. HanesBrands, a socially responsible leading marketer of everyday basic apparel, again will design, print and ship more than a half a million units of clothing – with as little as 48-hour notice – throughout the...READ MORE
  • Friday, March 15, 2019 11:55 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Maidenform, America’s No. 1 shapewear brand owned by HanesBrands, in partnership with The LYCRA Company, has introduced the new Magic Slimming collection. The new shapewear provides innovative ultra-lightweight fabric, and targeted ultra-firm control powered by LYCRA® FitSense™ technology. The Maidenform Magic Slimming shapewear collection offers the targeted, slimming profile women love without the...READ MORE
  • Monday, March 4, 2019 9:59 am EST
    ATLANTA--(BUSINESS WIRE)--University of Cincinnati, in collaboration with its exclusive trademark licensing agent, IMG College Licensing, today announced an agreement with Hanesbrands Inc. to serve as the University’s primary licensee for apparel products. The new deal covers Cincinnati-branded men’s, women’s, youth, and infant/toddler apparel across all retail channels, and ensures the University has greater control over the supply chain along with stability in licensing...READ MORE
  • Tuesday, September 18, 2018 11:46 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes Hosiery, the No. 1 seller of women’s sheer hosiery in the United States, wants everyone to take their style to new “tights” on Sept. 22 during the second annual National Legwear Day. Hanes Hosiery is part of HanesBrands, a leading global manufacturer of legwear. The company founded and launched National Legwear Day, officially sanctioned by the National Day Calendar, in 2017 to celebrate one of the season’s top fashion staples...READ MORE
  • Thursday, August 9, 2018 11:17 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--HanesBrands, a socially responsible manufacturer and marketer of leading everyday basic apparel, has introduced its first line of Hanes women’s apparel and a unisex collection from Alternative in collaboration with the National Park Foundation. HanesBrands and the NPF, the official nonprofit partner of the National Park Service, launched a five-year partnership in April 2018 to encourage awareness,...READ MORE
  • Wednesday, April 25, 2018 9:51 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--America’s national parks come in all shapes and sizes. And now, an exclusive new collection of apparel celebrating the magnificence of America’s natural, cultural and historic treasures does too. To celebrate National Park Week, HanesBrands and the National Park Foundation (NPF) have launched the inaugural designs in a first-of-its-kind apparel collection, initially available online at hanes.com/nationalparks...READ MORE
  • Monday, November 27, 2017 3:06 pm EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--L’eggs, the iconic hosiery brand, has partnered with Dress for Success to launch its new campaign, Walk Tall, on Giving Tuesday. The one-day global event builds on the energy of Black Friday and Cyber Monday to encourage consumers to give a gift to charitable organizations during the holiday season. The L’eggs Walk Tall campaign combines the brand’s heritage as a workwear staple with modern messaging to...READ MORE
  • Thursday, September 21, 2017 1:29 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--To ring in the first day of fall on Sept. 22, HanesBrands wants you to show a little leg. The leading global manufacturer of legwear founded and is launching National Legwear Day, officially sanctioned by the National Day Calendar, to celebrate one of the season’s top fashion staples – and the company wants legwear lovers to join the festivities. HanesBrands is honoring this occasion by...READ MORE
  • Tuesday, September 19, 2017 9:08 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes Hosiery, America’s #1 hosiery brand(1), is introducing a revolutionary new concept in perfect-match sheer hosiery - Perfect Nudes™. The collection, launching at Macy’s, Kohl’s, Dillard’s, Amazon and other department stores, comes in three modern styles and is offered in six perfect-match natural skintone shades to create a Foundation Finish for Your Legs™. The core hosiery shade of black, suitable for all...READ MORE
  • Thursday, August 17, 2017 10:23 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Playtex® intimate apparel, one of America’s most iconic brands, has launched a new campaign, #PlaytexPositivity, to coincide with the brand’s all-new collection, Playtex Love My Curves™, with bras designed for women up to 40G, and its first-ever panty collection, up to size 3XL. A modern twist on the Playtex brand’s 85-year commitment to supporting women, #PlaytexPositivity will encourage others to spread positivity by...READ MORE
  • Thursday, August 17, 2017 9:00 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Body positive women, led by vocal millennials, are prompting HanesBrands (NYSE: HBI) to change how it meets the needs of the full-figure/plus-size consumer. For starters, millennials and other body positive women of all ages prefer the term “curvy” to describe themselves and the apparel they wear. Curvy women, nearly a third of the intimate apparel industry, are also demanding intimate apparel products designed and made specifically for their...READ MORE
  • Wednesday, January 11, 2017 4:07 pm EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Maidenform, the iconic intimate apparel brand, is introducing its first collection of sports bras with the launch of Maidenform Sport, available at Kohl’s. The new collection includes four performance bras designed with Maidenform brand’s signature shaping support, as well as one-size-fits-all microfiber thong and bikini silhouettes. Each of these styles are made to flatter every woman’s shape by providing the perfect combination of...READ MORE
  • Tuesday, October 4, 2016 10:13 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Micaela Erlanger, one of the fashion industry’s most influential celebrity stylists, will be an ambassador and spokesperson for the Maidenform brand this fall. Erlanger will act as a guide to the Maidenform customer, offering expert tips, product picks and styling insight via the leading intimate-apparel brand’s website and social media platforms. “I am thrilled to announce my brand ambassadorship with Maidenform,” said Erlanger....READ MORE
  • Thursday, September 22, 2016 5:59 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Fourth paragraph, second sentence of release should read: ...excited to have StyleWatch on board as a media sponsor (instead of ...excited to have InStyle and StyleWatch on board as media sponsors). The corrected release reads: HANES HOSIERY AND MAIDENFORM SHAPEWEAR AND HOSIERY KICK OFF FALL SEASON AT COLLEGE FASHION WEEK Brands partner with Her Campus as exclusive hosiery and shapewear sponsors Hanes Hosiery and Maidenform shapewear and hosiery have...READ MORE
  • Tuesday, August 6, 2013 4:21 pm EDT
    WINSTON-SALEM, N.C., Aug. 6, 2013 -- Plus-size apparel brand JMS/Just My Size introduces the Pure Comfort Bra, a new concept that eliminates bra hassles with a seamless, wire-free design in five easy-to-understand smart sizes designed specifically for women sizes 40D – 52DD. "For a plus-size woman, there is not a more important wardrobe staple than a comfortable, great fitting bra," said Crystal Stowe, Just My Size brand marketing. "With this bra, we are taking comfort to...READ MORE
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