×

News Releases

 
  • Wednesday, April 25, 2018 9:51 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--America’s national parks come in all shapes and sizes. And now, an exclusive new collection of apparel celebrating the magnificence of America’s natural, cultural and historic treasures does too. To celebrate National Park Week, HanesBrands and the National Park Foundation (NPF) have launched the inaugural designs in a first-of-its-kind apparel collection, initially available online at hanes.com/nationalparks. The Hanes...READ MORE
  • Thursday, April 12, 2018 12:46 pm EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 underwear maker, is rallying guys across the country to #VouchForThePouch in support of Comfort Flex Fit boxer briefs – its largest underwear launch in four years. As part of a new social campaign, the brand is joining forces with food and wine connoisseur Antoni Porowski , athlete and football analyst Victor Cruz , and host and producer Nev Schulman , to share why they are vouching for the support...READ MORE
  • Friday, April 6, 2018 9:00 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Champion Athleticwear, makers of authentic athletic apparel since 1919, is bringing the brand to life in a unique and genuine way with its first U.S. store opening in Los Angeles, California, at 123 South La Brea Avenue. Opening its first American specialty retail location in one of the city’s top shopping destinations, Champion selected Los Angeles’ flourishing La Brea District to plant its retail flag in an area comprised of...READ MORE
  • Monday, March 12, 2018 11:26 am EDT
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes is making its biggest underwear launch in four years with the introduction of premium Comfort Flex Fit men’s boxer briefs featuring a specially designed, anti-ouch pouch. Two years in the making, the all-new design’s innovative U-shaped pouch and advanced soft, breathable fabrics create superior comfort and fit in the waist, crotch and legs. Hanes Comfort Flex Fit boxer briefs have launched nationwide in all distribution...READ MORE
  • Monday, November 27, 2017 3:06 pm EST
    WINSTON-SALEM, N.C.--(BUSINESS WIRE)--L’eggs, the iconic hosiery brand, has partnered with Dress for Success to launch its new campaign, Walk Tall, on Giving Tuesday. The one-day global event builds on the energy of Black Friday and Cyber Monday to encourage consumers to give a gift to charitable organizations during the holiday season. The L’eggs Walk Tall campaign combines the brand’s heritage as a workwear staple with modern messaging to inspire women to support each...READ MORE
contacts
  • HanesBrands

    1000 E. Hanes Mill Road

    Winston-Salem, NC 27105

    (336) 519-8080

  • News Media Contacts:

HanesBrands is an Energy Star partner and the only apparel company to earn sustained excellence honors.